Jung Kook x Hublot: A Timeless Collaboration of Precision and Passion
BTS member Jung Kook, also known as Jeon Jung-Kook, recently became a global ambassador for the Swiss watchmaker Hublot. Despite not being initially interested in watches, Jung Kook's encounter with Hublot at the FIFA World Cup in 2022 sparked his admiration for the brand. The collaboration with Hublot resonated with him as a moment where time and music intertwined, reflecting his performance at the FIFA World Cup. Hublot's CEO praised Jung Kook for his precision, passion, and boundary-pushing nature, aligning with the brand's ethos of continuous evolution and originality.
Jung Kook found Hublot to be a brand that transcends age barriers, with a blend of youthful energy and timelessness in its watches. His new role as a global ambassador was unveiled through images showcasing him wearing the Big Bang Original Unico watch. This partnership comes at a significant time as BTS prepares for their long-awaited reunion and the release of their fifth studio album, "Arirang." The band's upcoming concert in Seoul and the documentary "BTS: The Return" on Netflix will precede a global tour spanning multiple cities and dates in April.
Joining the ranks of Hublot's ambassadors like Daniel Arsham, Samuel Ross, Patrick Mahomes, Kylian Mbappé, Novak Djokovic, and Usain Bolt, Jung Kook's collaboration with the luxury watch brand signifies a blend of craftsmanship, innovation, and individuality. As a global ambassador for Hublot, Jung Kook embodies the brand's spirit of evolution and creativity, making the partnership a fitting match for both parties.