Chris Hemsworth and Elsa Pataky Star in Hilarious Amazon Alexa+ Super Bowl Commercial
Chris Hemsworth and his wife, Elsa Pataky, are featured in a new Amazon commercial set to air during the 2026 Super Bowl. In the ad, Hemsworth is convinced that Alexa+, powered by generative AI, is plotting against him. Despite his fears, Pataky reassures him and even books him a massage with a cinnamon scrub through Alexa+.
Hemsworth enjoyed the comedic tone of the commercial, embracing the self-deprecating humor and playing a fictionalized version of himself. Pataky appreciated the high-stakes antics of the ad, comparing them to her husband's over-the-top storytelling style in real life.
The couple uses Amazon devices in their daily lives, with Alexa+ making tasks easier and providing extra support, especially with their three children. They highlight the convenience of asking Alexa+ for recipes, weather updates, scheduling, and more, praising the enhanced conversational capabilities and personality of the new technology.
The Amazon Alexa+ commercial featuring Chris Hemsworth and Elsa Pataky will premiere during Super Bowl LX, showcasing the couple's playful dynamic and the benefits of using Alexa+ in their household.