Bills Radio Broadcasts Go In-House: New Distribution Strategy for Enhanced Fan Engagement
The Buffalo Bills have announced a new initiative to produce and distribute radio broadcasts for their games starting in 2026. Additionally, One Bills Live will now be distributed in-house starting on February 9th. The traditional radio broadcast will move exclusively to streaming on BuffaloBills.com and THE BILLS APP from 1-3 p.m. every weekday, replacing its current radio stations. The team believes that this new in-house production and distribution model will enhance fan access and engagement while also benefiting the local business community.
By bringing distribution in-house, the Bills aim to expand their network of station affiliates across New York State, Southern Ontario, and other regions in the country. They have partnered with Good Karma Brands, a media and marketing company specializing in sports content, to develop their content distribution strategy. This shift marks the end of the Bills' 14-year broadcast partnership with WGR, but One Bills Live hosts Chris Brown and Steve Tasker will continue in their roles.
Listeners can expect daily podcast versions of each One Bills Live episode to be available on the Bills App, BuffaloBills.com, Apple Podcasts, Spotify, and other podcast platforms. This move reflects the changing landscape of media consumption and the Bills' commitment to adapting to meet the evolving needs of their fans and partners.