Jurassic Park... Works: Comcast Xfinity's 2026 Super Bowl Ad Reimagines a Successful Jurassic Park
Imagine a world where Jurassic Park was a success story instead of a disaster. Comcast Xfinity's 2026 Super Bowl ad explores this alternate reality by bringing back the original cast of the 1994 film in a clever commercial directed by Taika Waititi. In the ad titled "Jurassic Park... Works," paleontologists Alan Grant, Ellie Sattler, and mathematician Ian Malcolm are seen enjoying the wonders of Jurassic Park after an Xfinity technician quickly resolves the crisis that plagued the original movie.
The commercial features digitally de-aged versions of the original cast members, along with John Williams' iconic score and visual effects from Industrial Light & Magic, the VFX studio behind the classic film. This collaboration showcases the power of corporate synergies, as Comcast, the owner of NBCUniversal, which owns NBC, the broadcaster of the Super Bowl, leverages its connection to the Universal Pictures franchise to create a unique and engaging ad experience.
David O'Connor, chief brand officer at Universal Entertainment, highlights the extraordinary collaboration that brought Jurassic Park back to life for this campaign. The partnership between Comcast NBCUniversal and Xfinity allows fans to revisit the beloved world of Jurassic Park in a fresh and innovative way, combining the timeless characters and iconic moments of the original film with modern technology to captivate a new generation of viewers.
In addition to the Super Bowl ad, Comcast will host various Jurassic Park activations in the San Francisco Bay Area, including dinosaur-themed projects on the historic Hobart Building, Jurassic Park off-roaders available for Lyft rides, and Universal Orlando Resort's baby velociraptor Tango making appearances with a ranger in the city. These initiatives aim to celebrate the enduring legacy of the Jurassic Park franchise and showcase the creative storytelling prowess of NBCUniversal in delivering immersive and engaging experiences to audiences worldwide.