Empowering Creators: NAO Talent's Innovative Approach to Talent Management in the Creator Economy
Love Island alum Lana Jenkins has recently joined the up-and-coming creator agency NAO Talent. Jenkins gained fame through her appearance on Love Island Season 9 in the UK and has since ventured into the world of makeup artistry, working on various TV productions like Hollyoaks, The Responder, and Brassic. With a substantial social media following of over 700,000 followers on Instagram and TikTok, Jenkins shares makeup tutorials, lifestyle content, and behind-the-scenes glimpses of her work.
NAO Talent, founded by creator-manager duo Amelia Olivia and Niamh Plunkett in September 2025, aims to provide a unique approach to talent management by combining creator and commercial perspectives. Olivia, a successful content creator with a community of over 1.5 million subscribers, recognized the need for a management company that prioritizes long-term career growth and strategic partnerships for creators. The agency focuses on helping talent establish sustainable and fulfilling careers in the ever-evolving creator economy.
Olivia and Plunkett emphasize the importance of proper infrastructure and support for creators navigating their newfound fame and business opportunities. They believe that creators are now more than just content producers; they are entrepreneurs, storytellers, and cultural influencers who require guidance in areas like brand deals, pricing, legal matters, and community management. NAO Talent aims to provide creators with the necessary tools and resources to navigate the industry successfully.
NAO Talent's approach involves building meaningful partnerships, long-term collaborations, and opportunities for creators to develop equity and intellectual property. The agency prioritizes deals that align with the talent's values and goals, focusing on sustainable and strategic opportunities that benefit both the creators and their audience. By empowering creators to co-create brands and explore various IP-driven ventures, NAO Talent aims to position its talent at the forefront of the evolving creator landscape.
As the creator economy continues to expand, more agencies like NAO Talent are emerging to cater to the unique needs of creators. These agencies offer a holistic approach to talent management, focusing on career development, strategic partnerships, and long-term growth. By leveraging their own experiences and insights, agencies like NAO Talent aim to support creators in building successful and fulfilling careers in the digital age.