Rustique by Ashley: A Charming Addition to Downtown Ellicottville

Downtown Ellicottville recently welcomed the opening of Rustique by Ashley, a popular ladies' boutique that originated in Hamburg. This new location marks the boutique's second store, located at 26 Monroe Street. Owner Ashley Hoelscher and her team hosted a memorable opening day event to celebrate the occasion, with locals and passers-by stopping by to check out the new space.
Ashley Hoelscher shared that the idea of opening a shop in Ellicottville had always been a dream for her and her fiancé. After a chance encounter with the owner of Gado-Gado, Suzanne Roberts, they decided to take the leap and open their boutique in the available storefront. The boutique's name, Rustique by Ashley, was chosen by Ashley's mother and stepfather, combining her rustic style with the boutique shopping experience.
With a background in psychology and event coordination, Ashley's passion for design and creativity led her to open the boutique. Starting initially with furniture flipping during the pandemic, the business quickly evolved to include apparel, accessories, and home décor. The grand opening of the Ellicottville location was well-received, with a steady flow of visitors throughout the day, including locals and out-of-towners.
Rustique by Ashley offers a variety of products, including apparel, accessories, jewelry, home décor, and unique Buffalo and Ellicottville items. The boutique also features items from local vendors, adding a mix of handmade and boutique finds to the store. The store's furniture and displays, made from reclaimed wood locally in Hamburg, contribute to its unique and handmade feel.
One of the highlights of the new store is the plan to host events and pop-ups, featuring local vendors to create a unique shopping experience. The cozy and welcoming vibe of the Hamburg location has been carried over to the Ellicottville store, with special touches and a warm atmosphere. Stay tuned for the official store hours, and in the meantime, visit Rustique by Ashley at 26 Monroe Street or online.
For more information, contact the boutique via email, phone, or social media. Keep an eye out for updates on the website, including a dedicated tab for the Ellicottville location. Join the monthly email list for the latest news and updates from Rustique by Ashley.