BTS GROUP AB (publ): Leading the Way in Virtual Sales Training with AI-Enhanced Learning
BTS GROUP AB (publ) has been recognized as one of the top virtual sales training companies in 2025 by Selling Power for the fifth consecutive year. The company is known for its innovative approach to virtual sales enablement, utilizing AI-enhanced and experiential learning to help organizations develop sales excellence. BTS offers a suite of tools, including the AI-powered practice and feedback platform Verity, that analyze, coach, and accelerate skill development for global sales teams. By combining conversation intelligence and immersive simulations, BTS helps sales leaders master the human side of selling in an increasingly data-driven world.
BTS leverages AI platforms and business simulations to mirror real client dynamics and provide real-time feedback on behavioral gaps. This approach helps sales teams adapt and perform with greater precision and confidence in the age of intelligence. Eduardo Umanzor, Head of the Sales and Marketing Center of Expertise at BTS, expressed gratitude for the recognition and highlighted the company's commitment to creating learning experiences that empower individuals to lead, learn, and grow.
Selling Power's 2025 report emphasizes the transformative impact of AI and data-driven learning on virtual sales training, a trend that BTS has been at the forefront of with its human-centered approach. The companies featured on this year's list demonstrate expertise, innovation, and agility in helping clients succeed in today's tech-enabled sales environment. BTS's dedication to leveraging AI and experiential learning to drive sales excellence has positioned it as a leader in the virtual sales training space.
BTS GROUP AB (publ) is a consultancy that specializes in the people side of strategy, offering transformative development experiences to help businesses and individuals evolve together. With over three decades of experience, BTS combines deep business knowledge with innovative approaches to turn strategy into tangible results. In addition to its recognition by Selling Power, BTS is known for its impactful work in designing powerful learning experiences that drive lasting business outcomes.
For more information on Selling Power's 2025 Top Virtual Sales Training Companies, visit the official list.