Title: "2025 Macy’s Thanksgiving Day Parade Shatters Viewership Records on NBC and Peacock
The 2025 Macy’s Thanksgiving Day Parade set a new viewership record for NBC and Peacock, attracting 34.3 million viewers. This marked an 8% increase from the previous year, with a 13% rise in the 18-49 demographic. The parade's original airing on NBC at 8:30 a.m. ET drew 25.4 million viewers, making it the most-watched entertainment telecast in nearly seven years. Viewership peaked at 30.2 million during the parade on NBC from 11-11:15 a.m., with a significant boost in viewers under 25.
In addition to the parade, Thanksgiving day on NBC featured "The National Dog Show Presented by Purina," which garnered 12.8 million viewers, a 4% increase from the previous year. The post-football airings of "The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" also saw their highest audience since airing after the NFL's kickoff game on Sept. 4. The parade, hosted by Savannah Guthrie, Hoda Kotb, and Al Roker, included performances by EJAE, Audrey Nuna, REI AMI, and more, culminating in a celebration of over 5,000 volunteers and various entertainment acts.
The record-breaking ratings for the 2025 Macy’s Thanksgiving Day Parade highlight its enduring popularity and significance as a holiday tradition. NBCUniversal and Macy’s expressed their gratitude for the audience's support and emphasized their commitment to delivering exceptional entertainment that resonates with viewers. As preparations begin for the 100th Macy’s Parade, the organizers aim to continue inspiring wonder and joy for millions of viewers nationwide, setting new standards for televised and streaming programming.