Paramount+ Partners with Arsenal: A New Era of Entertainment and Football Collaboration
Paramount+ has recently announced a partnership with Premier League football club Arsenal, becoming an Official Partner. This collaboration will bring together Arsenal players, club legends, and supporters to celebrate popular Paramount+ series like Yellowstone, Landman, and MobLand. The partnership will also involve social media campaigns and Paramount+ branding featured in-stadium during men's and women's match days.
Marco Nobili, Executive Vice President and International General Manager of Paramount+, expressed excitement about the partnership, highlighting the shared passion between the two iconic brands. Juliet Slot, Chief Commercial Officer at Arsenal, welcomed Paramount+ into the Arsenal family, emphasizing the opportunity to create new experiences for supporters and strengthen the club's ability to deliver outstanding experiences.
Future campaigns will coincide with upcoming Paramount+ launches during the 2025-2026 season. The first campaign, tied to the return of Landman this November, will feature first team players engaging with lifelong Arsenal supporter and social media influencer Sharky, alongside players like Eberechi Eze, William Saliba, and Gabi Martinelli. Subsequent content will showcase various men's and women's first team players themed around different Paramount+ shows.
Arsenal, currently leading in the Premier League and the Champions League, is gearing up to face Chelsea at Stamford Bridge on November 30th. The partnership between Arsenal and Paramount+ aims to bring together the worlds of football and entertainment, offering fans unique experiences both on and off the pitch.