Utah 2034: Unveiling the New Name and Logo for the Olympic and Paralympic Games
Utah is gearing up to host the 2034 Olympic and Paralympic Games, with a new name and logo unveiled to mark the occasion. The Games, now known as Utah 2034, will showcase the entire state as hosts, a departure from the 2002 Winter Olympics that focused solely on Salt Lake City. The new branding aims to involve all Utahns in the excitement of the upcoming event, emphasizing unity and shared participation. The unveiling ceremony at Salt Lake City International Airport introduced the official name and a transitional logo, designed by local creative executive Molly Mazzolini and her team, which captures the essence of Utah and the spirit of the athletes who will compete in 2034.
The Utah 2034 wordmark symbolizes the state's unique landscape and the dynamic energy of the athletes, blending elements of the American West's landforms with the agility and strength of competitors in action. The logo's design reflects the spirit of unity and collaboration that will define the Games, bringing together communities across Utah to celebrate the Olympic and Paralympic ideals. As the countdown to 2034 begins, merchandise featuring the new logo will be available online at the Olympic Shop and at various venue locations in northern Utah and Team USA Shops, allowing fans to show their support for the upcoming event.
With venues secured, hotels booked, and over $150 million raised, preparations for the 2034 Olympics are well underway, despite the event still being over eight years away. The organizing committee, led by President and Executive Chair Fraser Bullock and Vice Chair Steve Starks, is committed to creating a memorable and inclusive experience for athletes, spectators, and residents of Utah. As the state prepares to welcome the world once again, the spirit of Utah 2034 embodies the values of unity, strength, and collaboration that define the Olympic movement, inspiring all Utahns to come together and celebrate the power of sport and community.