NORQAIN Partners with NHL as Official Luxury Sports Watch of the League
NORQAIN, a Swiss watchmaker, has partnered with the National Hockey League (NHL) to become the Official Luxury Sports Watch of the league. This partnership coincides with the 2025 NHL Global Series in Stockholm, Sweden, where the Pittsburgh Penguins and the Nashville Predators, both captained by NORQAIN shareholders, will face off in two regular season games. A unique 18-carat white gold NORQAIN WILD ONE OF 1 watch will be awarded to the Player of the Game after each match.
As part of the partnership, NORQAIN will have licensing rights to use the NHL logos and branding in products, retail points of sale, events, and advertising in the United States, Canada, and Europe. The collaboration will provide NORQAIN with significant brand visibility during NHL broadcasts and will introduce a special watch symbolizing the partnership in 2026.
NORQAIN's Co-Founder, Mark Streit, a former NHL player, played a key role in developing the partnership. Current NHL stars and NORQAIN shareholders, Sidney Crosby and Roman Josi, are also involved in promoting the brand in North America. The partnership aims to enhance the connection between NORQAIN and ice hockey, celebrating the spirit of adventure and independence shared by both entities.
The NHL Senior Vice President, Kyle McMann, expressed excitement about the partnership, highlighting NORQAIN's deep history in hockey and its alignment with the league's values. NORQAIN's Founder and CEO, Ben Küffer, emphasized the significance of the partnership in elevating the brand's presence in the sports industry and expressed gratitude to the NHL for the opportunity.
Mark Streit, NORQAIN Co-Founder, emphasized the importance of belief and determination in achieving dreams, reflecting on the shared vision of challenging norms and making a mark in the industry. Sidney Crosby and Roman Josi, both NORQAIN shareholders and NHL players, expressed pride in the partnership, recognizing the meaningful connection between NORQAIN and the NHL.
The partnership between NORQAIN and the NHL marks a significant milestone in the watchmaker's journey, solidifying its commitment to the sport of hockey and its global presence. Through this collaboration, NORQAIN aims to further engage with fans and enthusiasts, embodying the spirit of adventure and individuality that defines both the brand and the NHL.
In addition to its partnership with the NHL, NORQAIN has been the Official Timekeeper of the Spengler Cup since 2019, further showcasing its dedication to the sport of ice hockey. The 2025 NHL Global Series in Sweden will provide an exciting platform for NORQAIN to showcase its luxury sports watches and celebrate the shared values of performance and community with the NHL.