Subaru WinterFest 2026: Music, Adventure, and Charity on the Slopes
Subaru WinterFest, presented by Subaru and POWDR, is set to return to five mountain destinations in the U.S. this winter. The event offers a mix of music performances, outdoor activities, gear demonstrations, and charitable initiatives. Attendees can enjoy free concerts from a variety of musical acts, including Americana, bluegrass, blues, folk, and rock and roll artists. The event aims to bring together Subaru enthusiasts and those looking to experience the Subaru Love Promise® in action.
This year's WinterFest lineup features headlining artists like Shakey Graves, The 502s, The Last Revel, Susto Stringband, Horseshoes & Hand Grenades, and Artikal Sound System. Attendees can also participate in charitable initiatives by choosing a non-profit charity partner for Subaru to make a $5 donation on their behalf. Subaru and POWDR have a joint community investment fund to support community and environmental initiatives aligned with their values.
The tour will showcase Subaru's adventure-ready vehicles, including the 2026 Outback Wilderness, the 2025 Forester Hybrid, and the 2026 Solterra. Brand specialists will be available to provide information on Subaru's EV, Hybrid, and Wilderness offerings. Guests can also enjoy a range of activities, including gear demonstrations, music performances, and conservation education from Leave No Trace experts.
WinterFest attendees can visit the Harman Kardon Warming Hut to demo the latest audio products, check out gear from brands like Thule, 100%, Nordica, and more, and enjoy complimentary coffee, hot cocoa, and energy bars at the Wilderness Cafe. Exclusive experiences, VIP privileges, and gifts will be available for some Subaru owners at select events. The full schedule for Subaru WinterFest 2026 can be found on the event's website.
For more information on Subaru WinterFest locations and updates, visit the event's website and follow #SubaruWinterFest on social media. Subaru of America, Inc., and POWDR are excited to bring back this winter event that combines music, outdoor activities, and charitable initiatives for attendees to enjoy.