Inside Meghan Markle's As ever Holiday Collection Launch: A Taylor Swift-Inspired Prelude
Meghan Markle was seen enjoying a Taylor Swift song on her Instagram Stories just before the launch of her lifestyle brand's holiday product collection. In the video, Meghan's hand was shown moving a mug near a laptop on a desk in her home office, with the As ever lifestyle brand website displayed on the screen. She also showcased a candle from the holiday product drop, including one inspired by her royal wedding to Prince Harry, and shared a glimpse of her two rescue dogs, Momma Mia and Pula, snuggled up in the sunny window.
After relocating to California with Prince Harry and their children, Prince Archie and Princess Lilibet, Meghan uploaded the video featuring Swift's music right before the debut of As ever's holiday collection at 9 a.m. PT/12 p.m. ET. The new collection includes fruit spreads, honey, mulling spice kits, a vintage Napa Valley brut, and hand-poured candles, marking the brand's first venture into home goods. The choice of Swift's song "Opalite" for the launch was a coded nod, as the ballad is part of Swift's latest album, The Life of a Showgirl, released on Oct. 3.
Meghan's affinity for Taylor Swift was evident when she attended one of Swift's Eras Tour stops in the past. Reports confirmed that Meghan was present at one of Swift's concerts at Los Angeles' SoFi Stadium in August 2023, where she enthusiastically sang along to "You Belong with Me" during the Fearless era segment. Additionally, Meghan showed her support for Swift and her fiancé Travis Kelce by liking their engagement announcement on Instagram, a gesture also reciprocated by Prince William and Kate Middleton.
In conclusion, Meghan Markle's pre-launch ritual of enjoying Taylor Swift's music hints at her appreciation for the pop icon's work and adds a personal touch to the unveiling of As ever's holiday collection. The video shared by the Duchess of Sussex provided a glimpse into her daily life and creative process, setting the stage for the festive offerings from her lifestyle brand.