Discover the Future: Warner Bros. Discovery Global's 2026 Upfront Presentation
Discovery Global, the upcoming home for Warner Bros. Discovery's linear TV networks, has set May 13, 2026, as the date for its first upfront presentation to advertisers. The entity will showcase Warner Bros. and HBO Max titles, continuing the tradition from recent years. The planned split is currently uncertain due to Paramount Skydance's interest in acquiring WBD, but the split announcement earlier this year is still moving forward.
The presentation will take place at The Theater at Madison Square Garden, a familiar venue and timing for WBD's annual upfronts since the merger of WarnerMedia and Discovery in 2022. Discovery Global will represent Warner Bros. and HBO properties in upcoming upfront cycles, similar to NBCU's deal with Versant. The lineup for the presentation will include brands from both Discovery Global and Warner Bros., such as Adult Swim, CNN, Food Network, HBO, HGTV, and more.
Gunnar Wiedenfels, WBD's CFO and designated CEO of Discovery Global, emphasized the goal of inspiring and empowering audiences through storytelling and engaging content. The commitment to creating connections between audiences and brands remains strong despite the changes at WBD. Ryan Gould, WBD's President of U.S. Ad Sales, Go to Market, highlighted the continued focus on meaningful connections between audiences and brands.
The 2026 Upfront will mark a new chapter for Discovery Global and Warner Bros., combining strategic vision with brand leadership across sports, news, entertainment, and streaming. The presentation will feature a range of content from both entities, showcasing the creativity and intelligence that drive lasting partnerships and measurable results. The event promises to deliver innovative, data-driven solutions to help brands engage with a global audience effectively.