Cinemark Elevates Movie-Watching Experience with Imax 70mm Screens and Laser Technology
Cinemark is set to enhance its movie-watching experience by adding new Imax screens, including the rare 70-millimeter film format, to its theaters in the United States and South America in preparation for the release of Christopher Nolan’s “The Odyssey.” The partnership between Cinemark and Imax will see the installation of three new 70mm film projection systems and four new Imax with Laser systems in the United States. Additionally, Cinemark will upgrade its existing 12 Imax screens to Imax with Laser, a cutting-edge 4K laser projection technology that promises superior image quality and immersive audio.
The Imax 70mm film projection, favored by renowned directors like Nolan, will be available at Cinemark Seven Bridges in Chicago, Cinemark Carefree Circle in Colorado Springs, and Cinemark Tinseltown in Rochester. These new locations are expected to be operational before the release of “The Odyssey” on July 17, 2026, making Cinemark one of the few theaters worldwide equipped to offer the Imax 70mm film format. Imax CEO Rich Gelfond expressed excitement about Cinemark’s commitment to providing top-tier cinematic experiences and highlighted the upcoming slate of Imax releases in 2026.
The trend towards premium large formats in movie theaters has been on the rise, with audiences seeking immersive and high-quality viewing experiences. Directors like Nolan and Denis Villeneuve have championed the importance of watching films on large screens, further driving demand for premium formats. Cinemark’s president and CEO, Sean Gamble, emphasized the company’s dedication to offering differentiated and high-quality experiences that enhance customer loyalty and satisfaction. The upgrades to Imax with Laser and the addition of 70mm film systems align with Cinemark’s strategy to provide a range of elevated cinematic experiences across its theaters.
In conclusion, Cinemark’s collaboration with Imax to introduce new Imax screens and 70mm film formats underscores its commitment to delivering top-notch cinematic experiences to moviegoers. The upgrades and additions aim to enhance the immersive options available to guests and further solidify Cinemark’s position as a leading provider of premium movie-watching experiences.