ROW 94 Full Proof Bourbon: A Taste of Authentic Craftsmanship and Innovation

ROW 94 has recently launched its Full Proof bourbon, a high-proof expression aged for a minimum of four years. This bourbon, made from a mash bill of Kentucky-grown corn, rye, and barley, offers a robust flavor profile with notes of vanilla, tobacco, honey, black pepper, and oak. The Full Proof release has already received a Gold medal at the 2025 Ascot Awards and is now available nationwide and online.
To celebrate Bourbon Heritage Month and ROW 94's one-year anniversary, Dierks Bentley has introduced a unique experience at the Louisville Muhammad Ali International Airport. Visitors can interact with a life-sized hologram of Dierks Bentley, learn about ROW 94, and purchase exclusive signed bottles and limited offerings of ROW 94's Broken Branches Bourbon at the airport's Distillery District Marketplace.
The hologram experience was launched with a press event on September 12, where guests had the opportunity to chat with Bentley, enjoy tastings, and access limited ROW 94 releases. This activation, along with the Full Proof release, solidifies ROW 94's reputation as a whiskey that embodies authentic craftsmanship, innovation, and country spirit.
ROW 94 is a Kentucky Straight Bourbon Whiskey created by Dierks Bentley in partnership with Green River Distilling Co. The brand focuses on authenticity and quality, offering a range of expressions that cater to both special occasions and everyday enjoyment. Learn more about ROW 94 and its offerings at ROW94whiskey.com.
Dierks Bentley's latest album, "Broken Branches," released in June 2025, showcases his distinctive sound and storytelling prowess. The album features collaborations with notable artists and explores themes of resilience, change, and connection. Bentley's successful career in country music has earned him numerous accolades and a dedicated fan base, with his recent tour and philanthropic efforts further solidifying his impact on the industry.
As an entrepreneur, Bentley has expanded his ventures beyond music, with establishments like "Dierks Bentley's Whiskey Row" and a lifestyle collection called "Desert Son." His commitment to mental health support in the music industry through the Broken Branches Fund demonstrates his dedication to giving back to the community. Stay updated on Dierks Bentley's music and tour dates by visiting Dierks.com.
Louisville Muhammad Ali International Airport, operated by the Louisville Regional Airport Authority, serves as a vital transportation hub for Kentucky residents and visitors. With nonstop service to numerous destinations and a strong focus on cargo operations, SDF plays a crucial role in the region's economy. Aviation generates significant economic impact and job opportunities, making SDF an essential part of the community. Visit the airport's website to learn more about its services and contributions to the region.