Adidas and SAFA Unite: A New Era of South African Football

Adidas and SAFA Unite: A New Era of South African Football

The South African Football Association (SAFA) has announced a significant three-year partnership with adidas, making the global sports brand the official technical sponsor of South Africa’s national football teams. This collaboration comes after SAFA's previous partnership with Le Coq Sportif concluded recently. The new partnership with adidas symbolizes a return to unity and pride, reminiscent of the FIFA World Cup 2010 era. With Bafana Bafana qualifying for the FIFA World Cup 2026 and Banyana Banyana's success in women's football, adidas and SAFA are joining forces to support a new generation of South African talent.

The partnership between adidas and SAFA signifies more than just a sponsorship deal; it represents a shared commitment to values such as pride, resilience, and performance. Lydia Monyepao, the SAFA Chief Executive Officer, emphasized the significance of this collaboration in inspiring South Africans to believe in their capabilities. Tom Brown, Senior Brand Director at adidas South Africa, highlighted the brand's rich football heritage and its dedication to supporting teams like Bafana Bafana and Banyana Banyana on the global stage.

As South Africa prepares for the FIFA World Cup 2026, adidas and SAFA are not only celebrating the revival of their partnership but also promoting a renewed sense of belief, belonging, and national pride. Fans and players can anticipate the iconic Three Stripes adorning the kits of all South African football teams from March 24, 2026, covering match wear, training apparel, travel ranges, and a comprehensive fan collection. This collaboration aims to inspire and unite South Africans through the power of football.