Revitalizing Serie A: Como's Sacrifice for Survival and Global Growth
Italian club Como is emphasizing the importance of sacrifice to ensure the survival of Serie A in the face of the financial dominance of the Premier League. They are moving forward with plans to play AC Milan in Perth, Australia, with UEFA reluctantly approving the fixture outside Italy due to legal constraints. The club highlighted the significant financial advantage of the Premier League, with a domestic broadcast deal worth £780m annually, compared to Serie A's struggles.
Como stressed that the decision to play the match overseas is not driven by greed but by the necessity to secure the league's future. They acknowledged that sacrifices in convenience and routine may be required but emphasized that these sacrifices are crucial for the greater good and the growth of Serie A. With most Italian clubs facing financial challenges, the focus is on ensuring the league's survival and competitiveness on a global scale.
Despite criticism from football supporters and UEFA president Aleksander Ceferin, Como is determined to proceed with the overseas fixture as a means to revitalize interest in Serie A. By inviting 50 fans to join them on the journey to Australia, Como aims to reignite the league's former glory from the 1990s when Italian football was highly regarded worldwide. The club believes that evolving, uniting, and promoting Serie A globally are essential steps to restore its reputation and popularity.