LSU Strikes Multi-Million Dollar Sponsorship Deal for Ads on Sports Uniforms: NCAA Considers Allowing Ads on Football Jerseys
The NCAA is considering allowing ads on football jerseys, with LSU already having a sponsorship deal in place. LSU's deputy A.D. and chief revenue officer, Clay Harris, confirmed the multi-million-dollar agreement, which will extend to all sports uniforms. It is expected that other schools will also adopt this practice to generate additional revenue streams, especially with donor funds now being redirected to NIL payments. This move could pave the way for the NFL to follow suit with ads on their game jerseys as well.