Versant Secures Exclusive Media Rights Deal with League One Volleyball: Elevating Women's Sports Visibility
Versant is making a significant investment in women's sports by securing its first exclusive media rights deal with League One Volleyball (LOVB). This move is part of Versant's broader strategy to focus on women's sports, with plans to expand its sports portfolio in this area. Matt Hong, president of sports for Versant, highlights the company's commitment to women's sports, citing partnerships with the WNBA and the LPGA Tour as key components of their strategy.
The terms of the LOVB deal were not disclosed, but it is a multiyear agreement that will feature LOVB games in a prime-time slot on Wednesday nights on USA Network starting in January 2026. Versant aims to build a franchise around the league on Wednesday nights, supported by social content. Hong emphasizes the growth potential of volleyball in the U.S. and LOVB's status as the premier professional volleyball league in the country as key factors in their decision to partner with the league.
The growth of women's sports, particularly in leagues like the WNBA and NWSL, has been remarkable in recent years. Versant sees an opportunity to align itself with this growth by securing deals that enhance its sports brand alongside these emerging leagues. Media buyers and marketers are also recognizing the potential of women's sports, with GroupM making commitments specifically for this space. Hong underscores the growth trajectory for viewership and audience engagement in women's sports, presenting a compelling case for brands to invest in this sector.
Peter Hirschmann, LOVB executive chairman and co-founder, expresses excitement about the partnership with Versant, highlighting the company's Olympic heritage and track record in women's sports as key assets that will elevate the league's profile. The agreement with Versant is seen as a platform to showcase the talent of athletes and communities driving volleyball to become a major league in America.
In conclusion, Versant's exclusive media rights deal with League One Volleyball marks a significant step in the company's commitment to women's sports. By focusing on high-growth trajectories in women's sports, Versant aims to leverage its expertise and partnerships to elevate the visibility and appeal of leagues like LOVB, contributing to the overall growth of women's sports in the sports media landscape.