Introducing Austin Post: Post Malone's Debut Clothing Line
Post Malone has ventured into the world of fashion with the introduction of his inaugural clothing line, Austin Post. The musician, aged 30, presented the collection, Season One: At First Light, at a special Paris fashion show held at the Hôtel de Bourdon, Maison Pozzo di Borgo, the former residence of Karl Lagerfeld. Drawing inspiration from Dallas western culture and Southwestern ranch influences, the line is described as a creative expression of the star's identity. Post Malone added personal touches to the event, including serving Bud Light to guests and featuring a model on horseback during the runway show. Lucchese Bootmaker provided footwear for the show, emphasizing the western aesthetic of the collection.
Post Malone himself embraced the western theme by sporting a denim-on-denim ensemble with an ivory cowboy hat, brown boots, and tinted aviators. The collection, according to the brand, reflects the artist's Texas roots, Utah lifestyle, and global musical influence, blending ranch culture, denim, turquoise, and Americana spirit into contemporary luxury. The launch of Austin Post follows Post Malone's recent appearance as the face of Kim Kardashian's SKIMS campaign, where he showcased his transformed physique in camouflage boxer briefs.