YouTube's First Exclusive NFL Live Broadcast: Kansas City Chiefs vs. Los Angeles Chargers in São Paulo, Brazil
YouTube is set to host its first exclusive NFL live broadcast, combining traditional sports personalities with YouTube creators. The game between the Kansas City Chiefs and the Los Angeles Chargers in São Paulo, Brazil, on Sept. 5 will feature 13 narrators and analysts. The broadcast will be available for free on YouTube and YouTube TV, starting with a pre-game show at 7 p.m. ET/8 p.m. BRT, followed by the game at 8 p.m. ET/9 p.m. BRT.
Leading the broadcast team will be Emmy-nominated sportscaster Rich Eisen, alongside Pro Football Hall of Famer Kurt Warner and former NFL official Terry McAulay. René Giraldo and Edgar Lopez will provide Spanish commentary, while Stacey Dales and YouTube creator Deestroying will report from the field. The pregame show will be hosted by Kay Adams and Cam Newton in São Paulo, with a team of former NFL players and YouTube creator Peter Overzet in Los Angeles.
The postgame show will feature analysis from Adams and Newton, player interviews by Dales, and insights from Deestroying. The lineup aims to merge traditional sports coverage with the energy of YouTube creators, reaching a combined audience of almost 11 million subscribers. Grammy-winning artist Karol G will perform at halftime, with more details about the broadcast to be revealed later. Stay tuned for exciting content and cameos from top YouTube personalities.