Led Zeppelin's Innovative Online Ad Campaign: Mixing Movie Clips and Karaoke Covers to Promote Their Music
Led Zeppelin has recently launched a series of online advertisements featuring a clip from the movie "Shrek the Third" and a karaoke cover of their song "Whole Lotta Love" to promote their music. The adverts, which started running on Instagram on August 11, use a clip from the movie along with Led Zeppelin's song "Immigrant Song."
The band had previously licensed the song for use in the film when it was released. The clip in the advert shows a scene from "Shrek the Third" where Snow White attacks two evil trees named Steve and Ed. The caption in German translates to "From the land of ice and snow comes one of the most powerful intros in rock history: Led Zeppelin's 'Immigrant Song'."
Warner Music Group paid for the Instagram advert to target over 30,000 people in Germany and Austria. Another advert, specifically for French users, welcomes "rock gods" to the Led Zeppelin zone and features a mix of Led Zeppelin songs including "Immigrant Song," "Stairway to Heaven," and "Whole Lotta Love."
In a slight mix-up, the advert uses a karaoke cover version of "Whole Lotta Love" by The Hit Crew instead of Led Zeppelin's original studio version. This mistake was identified by LedZepNews, which recognized the cover as the 2007 karaoke version of the song.
These new online adverts from Led Zeppelin follow reports that Warner Music Group is investing in online advertising to promote new releases from both Led Zeppelin and Robert Plant in September. Led Zeppelin has been running adverts since August 5 to promote the upcoming release of Live EP on September 12, while Plant's record label has been promoting his upcoming album Saving Grace, set to be released on September 26.
In conclusion, Led Zeppelin's creative use of online adverts featuring a mix of movie clips and karaoke covers is a unique way to engage with fans and promote their music. The band's collaboration with Warner Music Group and the strategic placement of these adverts indicate an exciting period ahead for both Led Zeppelin and Robert Plant fans.